
Technical Design Document
Ship software with confidence.
Bair Studio is my brand — where behavioral design meets product craft.
Build repeatable processes that scale with you.
Cut through noise and prioritize what matters.
Track outcomes and iterate based on data.
Compound small wins into lasting success.
Systems for focus, planning, and repeatable execution.
Ship software with confidence.
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I'm Zubair Asgar — a Bay Area engineer and founder.
I grew up in Chicago, rebuilt my path in California, and went on to help build apps at scale — Fanatics Sportsbook, Paramount+, Commonstock (acquired by Yahoo), Google Shopping, and Yohana.
Through Bair Studio, I share the systems and tools that shape my work. Through Bair Island LLC, I turn them into polished products you can use.